Marketing to Moms

Selling happiness. Marketers never sleep, as evidenced by the mailer today from Safeway. “Joyful people are more compassionate toward others, which in turn makes the world a better place.” Attached to the flier—a packet of Pepcid AC. “ENJOY! Life. Food. Fun. Just One Tablet.” How many tablets for world peace??

Sport Utility Vacuum. Hoover recently started marketing their new high-end vacuum, designed to compete with Dyson. The Hoover SUV will be made in USA, so I took a look. Because of its high price, the marketers decided that “the man of the house” would have to be in on the purchase. The result is a flash ad that makes the SUV sound like a monster truck. My reaction to this is that the “man of the house” may get involved in the purchase, but I bet the “woman of the house” will be the one pushing the thing around!

Mothers’ Revenge. Here’s a marketing idea I am developing for SPAM. For all the cooks who have suffered the pained moans and groans of kids who do NOT like anything with onions, anything with olives, anything with capers, anything with freshly picked rosemary (I’m giving you my secret recipe for Italian Country Chicken…), I have devised the following reality slap.