Selling happiness. Marketers never sleep, as evidenced by the mailer today from Safeway. “Joyful people are more compassionate toward others, which in turn makes the world a better place.” Attached to the flier—a packet of Pepcid AC. “ENJOY! Life. Food. Fun. Just One Tablet.” How many tablets for world peace??
Sport Utility Vacuum.
Mothers’ Revenge. Here’s a marketing idea I am developing for SPAM. For all the cooks who have suffered the pained moans and groans of kids who do NOT like anything with onions, anything with olives, anything with capers, anything with freshly picked rosemary (I’m giving you my secret recipe for Italian Country Chicken…), I have devised the following reality slap.