Saturday, March 29, 2014

American-Made Watches and Bicycles from the Motor City

For everyone that is rooting for Detroit as it seeks to recover and reinvent itself, here is a great story about a company that set up shop there several years ago. Introducing Shinola of Detroit, “Where American is Made.”

Like many, I associated Shinola with shoe polish and the infamous expression, “you wouldn’t know sh@#t from Shinola!” The new incarnation of Shinola is as a company that, in addition to shoe polish, handcrafts dress watches, bicycles, and leather goods.

Shinola men’s and women’s watches are assembled in Detroit from Swiss-made components and leather bands made in Florida from U.S. leather. The bikes are assembled in Detroit from steel frames and forks made in Wisconsin by Waterford Precision Cycles, and are available in men’s and women’s frame designs in great colors.

Last, but not least, the company crafts a number of leather goods including wallets, bags and covers for those ubiquitous Apple products!

Check it out, and raise a glass to the spirit of Detroit!

Shinola of Detroit: Where American is Made

Stephanie, Cheerleader and Shopper-in-Chief